Overview: Every organization will need to redevelop policies and procedures to meet the needs of customers, clients, employees and stakeholder as a key component to continued growth. Understanding the needs of every role and closing the gap on diminishing profits or missed opportunities is the core focus of this three-day fully immerse experience.
Process: A two-three person team will spend three days in the offices to interview employees, managers, and departments to understand the climate of the organization and needs of the people. Researchers will survey past customers/clients alongside these interviews to gain a full sense of how the company is viewed. The team will work alongside people in your organization and identify gaps in processes. A detailed overview of costs, expenses, vendor contracts, organizational flow, and historical growth data will seek to uncover missed opportunities and profit losses. We will ask tough questions and deliver detailed results. For larger organizations, more team members may be necessary. The third day will conclude with an initial findings report, with the detailed report delivered within two weeks post visit. Clients also have the opportunity for follow-up phone sessions to receive additional help post-visit.
Overview: Exceptional marketing campaigns are developed with the audience in mind and detailed research that aims to understand the industry, customer and digital climate. Custom marketing strategies include audience insights, industry data, detailed tactics and KPIs to measure the success of a campaign. We develop the methods you need to use in order to optimize traction for your business or organization and the ways to measure how your efforts are meeting the goals outlined for growth.
Process: A Fourteen Hearts Digital Strategist will meet with a key team member of your organization to understand the goals you want to focus on and determine a timeline for achievement. After our research team uncovers facts and figures about audience, industry and trends, we meet as a team to collaborate on strategy and creative elements. The strategist will compile this information in a plan to deliver to you for implementation. We focus on ROI (return on investment) and measurements of success for strategies. This option is ideal for businesses/organizations that want to implement their own strategies but need direction on tactics.
Overview: Customized training sessions are developed to meet the needs of your team, wether you want to deep dive into digital technologies like Google AdWords and Analytics or understand the best methods of securing clients via a sales workshop. Fourteen Hearts Executive Director Jennifer Sadler is a professor and corporate trainer who has led sessions that explore key digital metrics every business should monitor and uncover the opportunity gap to bring on new customers. Every collegiate student she teaches is required to be Google AdWords and Analytics certified as she is herself has over 5 certifications for digital marketing and sales.
Process: This 3hr training will gather a group of your team members together for an immersive session on a topic of your choice. Attendees will gain a hands-on tutorial and a packet of information to follow along with the instructor (and to use after the session). Every training session is customized to fit the industry and business model of your organization.
Search Engine Marketing
Process: An initial client meeting will uncover the goals for growth. Following this, our digital strategy team will develop a campaign and creative for AdWords campaigns that could include search, display, app, video, and mobile. We use a keyword and display plan to make the most accurate estimate of budget and placements to use. We deliver monthly reports of optimizations and insights with the option of a personalized training session of our process. Fourteen Hearts has a continuous growth model, which means that we aim to train our clients on methods we use to optimize their campaigns.
Social Media Marketing
Overview: Managing multiple social accounts for the best optimization could become a time consuming task. Our team develops a strategy based on insights to deliver the right type of content at the best time for your audience. An additional service is customized social advertising for Facebook, LinkedIn, Twitter and Instagram, with hyper-focused targeting and monthly reporting for both advertising and management. Our team works to manage client goals and expectations, along with producing and sourcing shareable content to give you the opportunity of showcasing your brand as an influencer in your industry.
Overview: Customized email campaigns are ideal for targeting professionals, executives, and specialized groups such as parents, higher household incomes, and recent college graduates. Our team will customize a campaign with click-throughs to your website and tracks opens, clicks and engagement.
*Please Note: Social Media campaigns have a 30-day refund period. You may end the campaign at any time but you are responsible for the next 30 days of fees/payments. After that term, you will receive your prorated refund within 30-60 days. The prorated amount will begin on the 30th day after you end your contract up until the final day of the contract.
Every SEM Campaign has a 30-day refund period. You may end your contract within the first 30 days and only be liable for the next month of advertising spend (2-months total spend if canceled within the first 30 days). After that 30-day mark, you are responsible for the fees of the remainder of the campaign.
However, you can sign a non-refundable contract and opt out of the 30-day grace period for a lower rate on SEM campaigns